DESIGN THAT
SPEAKS
STRATEGY THAT
ENGAGES
I’m Mark Denny,
a designer and creative strategist
dedicated FINDING CREATIVE solutions that empower brands to attract and engage.
I help brands and start ups elevate their identity and connect with their audiences
through transforming ideas
into memorable visual experiences.
RECENT WORK
BRANDING, LOGO, PACKAGING
PETALI
BRANDING, LOGO, PACKAGING
UCA BEHAVIORAL
SUPPORT
BRANDING, LOGO, PACKAGING
SWIFTRYDE
ARCHIVE
ARCHIVE
SERVICES
01
BRAND
DEVELOPMENT
-
Brand naming & messaging
-
Brand positioning
-
Discovery & research
-
Brand guidelines
-
Customer journey mapping
02
GRAPHIC
DESIGN
-
Logo design
-
Print design
-
Presentation design
-
Brand identity design
-
Packaging design
-
Apparel & merchandise design
03
-
Web design
-
UI/UX design
-
Wireframing
-
Site mapping
-
Web development (WIX Studio)
WEB &
DIGITAL DESIGN
THE PROCESS
01
BRIEFING & DISCOVERY
Every successful project begins with establishing details and alignment. We begin by learning about your business, brand, and target audience to establish a strong foundation. Through collaborative discussions, we align on project goals, scope, and key success metrics before moving forward.
02
STRATEGY &
DIRECTION
Based on discovery, this is where we will define the creative direction and core concepts, including color palettes, typography, and visual style. We then develop mood boards and strategy documents to ensure alignment on the “why” behind every design decision.
03
DESIGN & DEVELOPMENT
This is where the magic happens and the active design phase takes places, creation of official first drafts begin based on the approved strategy. Drafts are reviewed and shared with you for collaborative refinements and adjustments.
04
PRESENTATION &
FEEDBACK
Final refined designs are finally presented in a clear, structured format, explaining how each solution meets the project goals. After gathering your feedback, we iterate on the designs until they fully meet your expectations.
05
FINAL
DELIVERY
Once the designs are finalized, all artwork is prepared in the required formats for print, web, or other applications. We then deliver the final assets along with any relevant source files and usage guidelines.
